Sales Kitchen’s 13 Ways To Have A Great ’13

A baker’s dozen from the Kitchen: 13 ways to Heat Up Your Sales in ’13.

1) 2012 Review (closed, lost, opportunities, highlights)

2) 2013 Plan (SMART Goals)

• Mandate monthly results meetings
• Establish goals for all employees

3. Develop three initiatives for Q1

• Cause Marketing
• Monthly newsletter (step it up to twice a month)
• Update your sell sheets
• Keep your website fresh; explore or upgrade e-commerce

4) Post your quarterly and annual goals in a high traffic location

• Review them every week
• Ensure everyone on your team knows all your goals
  • They really do want to help you succeed!

5) Revisit your value proposition (do you have a value proposition?)

6) Get More Customers (Improve lead generation)

• Cold calling, warm calling, social media, referrals, internet, networking, power partner

7) Get your current customers to buy more stuff (upsell)

• Do your customers know about all your products and services?
• Expand your offerings

8) Get social: what do your on-line properties say about your firm and how you keep up with the changes in how we do business? Check out these links, if I can do it, anybody can:

• Facebook
• Google +
• Twitter
• LinkedIn
• Pinterest

9) Understand your competition

• Identify their strengths and weaknesses
• Understand their pricing
• Advertise your benefits

10)  Focus on Customer Loyalty

• Develop your ”Customer Service Rules” (these are not guidelines)
• Put yourself in your customer’s desk
  • Understand their goals
  • What keeps them up at night?
• Understand why customers leave

11) Be the master of your time

• There are 168 hours in the week
• Manage your business; don’t let it manage you
• Running late is inexcusable

12) Continuous Improvement

• Get smarter
• Become a better speaker
• Become a better coach
• Become a better friend
• How’s that exercise program working out?